Find Your Perfect Pink

Hello there, happy Sunday!

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Today, I want to talk about a colour that often surprises people more than any other. Pink. If you’re anything like many of my clients, you might be thinking, “Pink? Really? Isn’t that too girly, too sugary, or maybe too Barbie?” But that’s the thing about pink. It often sneaks up on you. Once you start playing with it, testing it on walls or soft furnishings, layering it in with other tones, suddenly pink becomes a colour you simply cannot stop thinking about. Why? Because pink is one of the new neutrals.

If you’re unsure about pink, have you seen the pink house by Christian Louboutin in Portugal? The muted bubblegum pink on the exterior feels bold yet timeless. Inside, softer pinks and red-based taupes keep things warm and joyful, inviting you in with a smile. Paired with pool blue trims, pops of green, and sun-baked copper tones, the whole palette feels vibrant but perfectly at home in its natural setting. Before autumn really sets in, I’m holding onto this for one last hit of summer.

If you enjoyed my recent deep dive into why blue is everyone’s favourite and how to make it yours, or found the question I posed in before you pick a paint colour helpful, then I think you’ll really love exploring pink as this season’s unexpected hero. And if home tours are your thing, you’ll want to take a peek inside Amira’s beautiful home where soft pink weaves through her spaces as a subtle but powerful ‘red thread’. It’s a beautiful example of how pink can connect your rooms and work with any style. You can check out her home here.

Ah, millennial pink. You remember it, don’t you? That soft, blushy shade that quietly took over the world around ten years ago, from cafés and fashion to phone cases and everything in between. It captured the zeitgeist of a generation. Softer than bubblegum pink, warmer than grey, and incredibly flattering. But what’s really interesting is that pink never quite disappeared when the trend passed.

Pink has actually been a quiet star in interiors for centuries. From the delicate plaster tones of the Regency era to those iconic mid-century powder pink bathrooms, it keeps cropping up, proving time and time again that it’s more than a trend. These days, it’s evolved beyond millennial pink’s fleeting fame and firmly claimed its place as a grounding, versatile base colour.

The magic is all in the undertone. Pink is basically red softened with white, which means it can lean warm, think peach, coral, or terracotta, or cool, drifting toward mauve or magenta. This incredible flexibility makes it one of the easiest colours to pair with just about everything else in your home.

With greens: These two are natural opposites on the colour wheel, so they balance each other beautifully and bring a fresh, lively energy to any space.

With blues: Soft pinks add a gentle warmth to cooler blues, creating a serene and harmonious feel.

With earth tones: Pink shades that lean toward brown or plaster slip seamlessly into palettes featuring taupe, beige, and terracotta, making the whole space feel grounded and cohesive.

With monochromes: Pink’s warmth breaks up stark black and white contrasts, softening rooms and adding a welcoming glow.

I like to call pink “the colour whisperer” because it has this subtle, flattering way of making everything around it look and feel better, including our skin tones, which is why I adore it in bedrooms and bathrooms.

The key to pink in your home is finding the right shade for your space based on its natural light and the mood you want to cultivate.

When choosing your perfect pink, it’s important to consider the direction your room faces. North-facing rooms tend to feel cooler, sometimes with a subtle blue tint, so warmer, peachy pinks work beautifully to brighten the space and add a cosy touch.

South-facing rooms, flooded with generous sunlight, are happy places for cooler or dustier pinks, as the sunlight naturally balances their tone and keeps the room feeling inviting.

East and west-facing rooms can be a bit more changeable, shifting mood as the light moves throughout the day. For these spaces, my best advice is to test your pinks on different walls and live with them over a few days, watching how the colour evolves from morning to evening before settling on the perfect shade.

Can I just say, pink is probably the colour I talk about most in my consultations and honestly, it’s because there’s a pink for every home. I genuinely believe that no one should be scared of pink; it’s this wonderfully versatile colour with a fascinating side rooted in colour psychology that can truly transform how you feel in a space.

Pink comes from red, a colour known to have a physical effect on us. Red ramps up your heart rate and taps into that fight-or-flight response. Pink, on the other hand, is red softened by white, turning that fiery energy into something soothing and calming on a physical level. 

Now, pink isn’t just pink. There are a million tones and shades, each with its own vibe and energy. Think of a fuchsia winter pink, super vibrant, high saturation, and really stimulating. It’s the kind of pink that grabs attention and lifts you. But because it’s so energising, I’d recommend using it in small doses, like 10% of your room as an accent colour. Perfect for lampshades, cushions, or a statement vase.

On the other end of the spectrum are those gorgeous dusky, brown-based terracotta pinks. These are soft, warm, and grounded, think of them like a calming cuddle. They’re perfect if you’re painting an entire living room or bedroom because they bring in that welcoming, restful vibe. They physically soothe and create a space you want to unwind in at the end of the day.

One thing I always remind clients is that pink plays the light like a pro. It can change mood and tone depending on how much natural light your room gets and where the colour lands. The same pink on a wall facing the window will look very different to that same shade in a shaded corner or opposite the window. So, testing is not just helpful, it’s essential to get the tone just right.

I also love reminding people to check their pink samples under their actual lamps at home. Not all bulbs are created equal. Warm bulbs, cool bulbs, daylight bulbs, each casts a slightly different glow, which can totally change how your pink reads in the evening.

Here’s a little tour of how I use pink in different homes and rooms, showing just how wonderfully adaptable this colour can be.

[Image 1 + 2] Pink 02 is one of my absolute go-to colours, especially for north-facing, darker rooms that need a warm, gentle lift. It creates a calm, soothing environment without being too overpowering. It is perfect if you have a north-facing living room that could do with some subtle sunshine in the paint.

[Image 3] I know we do not spend much time in hallways, but honestly, coming home and being greeted by a warm, comforting hug, that is what pink does best. Pink 04 is a fantastic example of this in action, turning an often overlooked space into somewhere welcoming and cosy.

[Image 4] For a kitchen with warmer wood tones and a calming palette, Pink 01 is such a delicate and pretty choice. It feels soft and understated, yet adds that lovely touch of gentle colour that pairs beautifully with natural materials.

Now this one is fun [Image 5]. A client wanted a living room that felt cosy but with a bit more energy, so we went for Red 03, a terracotta red with a strong pink undertone. It is more stimulating, yes, but still deeply warm and inviting, not overwhelming, just beautiful.

In the bedroom (Images 6 + 7), Taupe 03 is my absolute favourite. It is an earthy, light pink that is incredibly soothing, especially in south-east facing rooms, but honestly, it works beautifully in every direction. It is so versatile that it pairs effortlessly with pretty much anything, whatever your style. Just be sure to test samples in your own room because it's magic really shines through in the right light.

Bathrooms are such a playful space to bring in pink. Using Pink 04 alongside deeper pink tiles (Image 8) adds a calming softness that stops things from feeling too intense. I adore pink in bathrooms because it is flattering to the complexion and creates a gentle glow.

Finally, Pink 02 in the kitchen (Image 9) shows how beautifully pink can pair with black accents. This peachy warm pink is a dream in a room lacking natural sunlight, as it lifts the whole space and brings warmth. I loved how it flowed from the living room through to the kitchen, connecting the spaces with a fresh, modern, and very stylish vibe.

Pink really is for every room, every mood, and every home, and I love showing you how it can work perfectly in such different styles and spaces.

So next time you’re stuck choosing a palette, don’t write off pink just yet. Give it a try. You might find a whole new favourite colour waiting for you.

Tash x

Photo Sources: Pinterest, Lick, Sketch, @learnarchitecture.online @eclectic_territory @whitewall.art @diverseland.us